Director of Social Commerce

Director of Social Commerce

Department: Marketplace

Reports to: Head of Marketplace Growth

Full Time – Exempt (Salary) 

Salary Range: $130,000 - $150,000

Location: Remote + Travel

Company Description:

(Re)vive is a certified B-Corp company that offers technology solutions to leading fashion brands and retailers. Our brand partners leverage our data-powered platform to maximize inventory productivity by refurbishing and reselling their idle inventory.  Revive’s focus on technology innovation and sustainability is changing how consumers and brands view the garments they buy and produce.

Job Summary

The Director of Social Commerce will be the architect and operator of Revive’s social commerce strategy, responsible for owning and scaling live streaming, social media, and influencer-driven growth. This role is highly hands-on—you’ll both set the strategy and execute it, especially in the early stages, while building the foundation for a future team.

You’ll launch and grow a live selling program that converts, build an owned social audience, and create an experience that drives engagement, sales, and customer acquisition. This is a unique opportunity for someone who thrives at the intersection of commerce, content, and community—and wants to build from the ground up.
 

This job description is intended to describe the general nature and level of work performed by the Director of Social Commerce at Hemster, Inc dba Revive. It is not intended to include all duties, responsibilities and activities. Duties, responsibilities and activities may change at any time with or without notice.

Duties / Responsibilities:

Channel & Performance Leadership

• Own end-to-end live selling strategy and execution across multiple live streaming platforms.
• Scale show volume and performance: grow from current cadence to a robust weekly schedule that delivers against GMV and ASP goals.
• Define curation strategy for show inventory, owning the selection and allocation of goods.
• Build and execute audience engagement playbooks—leveraging promotional tactics, platform algorithms, and community-building strategies.

Talent & Show Ops

• Source, hire, and coach streamers and operators, ensuring talent is aligned to brand tone and trained for high-conversion shows.
• Oversee live show execution hands-on: from prep to post-show fulfillment, including set design and bid management.
• Create and optimize SOPs for scaling show operations and implement process improvements for consistency and efficiency.

Social Media & Content Strategy

• Own the launch and growth of Revive’s social presence across multiple channels. 
• Build and lead the social media function, including strategy, content calendar, and engagement plans.
• Develop high-converting, brand-aligned content that drives traffic to live shows and D2C channels.
• Identify and activate influencer partnerships to expand reach and brand authority.
• Implement audience growth strategies, leveraging trends, paid media, and organic engagement tactics.

Analytics & Strategic Insights 

• Track and report KPIs across GMV, STR, ASP, CAC, follower growth, and engagement.
• Build dashboards and frameworks to analyze live show and social content performance.
• Present strategic recommendations to leadership to optimize channel mix and accelerate growth.

Who you are:

• Hands-on Builder + Strategic Leader: Ready to launch and scale from zero, doing the work while building the team.
• Live Selling Expert: Deep experience running high-performing live commerce programs (Whatnot, TikTok, or equivalent).
• Social Growth Pro: Proven success launching or scaling a brand’s social presence from the ground up.
• Operator + Visionary: You think in processes but act with creativity—balancing speed, quality, and results.
• Data-Driven Storyteller: You use insights to craft compelling strategies and execute with precision.

Requirements: 

• 5-7 years in social commerce, with at least 3 years managing teams.
• Demonstrated success in building social media presence and growing engaged communities.
• Track record of scaling live selling into a major revenue channel.
• Ability to hire, manage, and mentor talent across social, content, and live streaming.
• Strong understanding of fashion or adjacent lifestyle categories is required.
• Strong leadership and team management skills
• 10% - 15% Travel Time

Benefits:

• Medical, Dental, Vision, 401k
• Unlimited Paid time off
• Paid Company holidays

Position Type / Expected Hours of Work:

This is a full-time, exempt position.  This position is not eligible for overtime.  Work hours are typically 40 hours a week, Monday thru Friday.