Social Media Manager

Social Media Manager

Full-Time | Hybrid – Los Angeles
Salary: $105,000–$125,000, depending on experience
Reports to: Director of Social Commerce

About the Role

We’re looking for a creative, strategic, and execution-focused Social Media Manager to own the day-to-day management and growth of our social platforms across TikTok, Instagram, and emerging channels. This role will play a key part in launching and scaling the brand’s social presence in close partnership with the Director of Social Commerce—helping shape how we show up, engage our audience, and support social-driven traffic and commerce.

You’ll be responsible for growing engagement, followers, and click-through rates while keeping our content fun, on-trend, and platform-native. From daily content creation to quarterly editorial shoots, livestream support, influencer campaigns, and D2C website needs, this role sits at the intersection of storytelling, community, and commerce.

Our company partners directly with brands to bring returned, overstock, and deadstock items back to life. Every piece is cleaned, QA’d, and ready-to-wear—giving customers access to premium, in-season fashion and home goods at incredible value.

What You’ll Do

Social Platform Launch, Strategy & Growth

• Partner closely with the Director of Social Commerce to support the launch and evolution of our social platforms, including defining tone, voice, and content pillars.
• Own day-to-day social execution while contributing ideas and insights to broader platform and growth strategy.
• Drive growth across engagement, follower count, and click-through rate, with a focus on social-assisted commerce outcomes.
• Test and iterate on formats, creative approaches, and posting cadence to improve performance.

Creative Direction & Content Creation

• Create, edit, and capture high-performing content including short-form videos, trend-driven moments, behind-the-scenes clips, livestream highlights, and campaign storytelling.
• Bring fresh, fun, and culturally relevant ideas that keep our social presence engaging and differentiated.
• Lead content capture during quarterly editorial shoots, contributing creative concepts and ensuring assets are optimized for social platforms.
• Write sharp, brand-aligned captions, hooks, and video text that drive engagement and action.
• Manage and maintain the social content calendar in collaboration with livestream, product, and marketing teams.

Livestream, Commerce & D2C Support

• Collaborate with Livestream Producers and Moderators to support live shopping events with pre-show, in-show, and post-show social content.
• Help amplify livestream moments across social to drive awareness, engagement, and traffic.
• Support the D2C website by creating and optimizing social-driven content, product imagery, and promotional assets that connect social storytelling to shopping behavior.

Community & Influencer Support

• Own community management across platforms, responding to comments and DMs in a timely, on-brand way.
• Support influencer seeding and campaigns by coordinating content, scheduling posts, assisting with approvals, and tracking performance.
• Help integrate influencer and UGC content into the broader social content mix.

Performance & Optimization

• Track and report on key KPIs including engagement, reach, follower growth, CTR, and content performance.
• Use insights to refine creative direction and content strategy over time.
• Share learnings and recommendations with the Director of Social Commerce and broader marketing team.

What We’re Looking For

• 3–5 years of experience managing social media for fashion, lifestyle, or e-commerce brands.
• Strong understanding of TikTok, Instagram, and short-form video culture, trends, and best practices.
• Proven ability to grow social platforms through creative, data-informed content.
• Proficient in content creation and editing tools (CapCut, Adobe Creative Suite, Canva, or similar).
• Comfortable capturing content on-site and during editorial shoots.
• Strong writing and storytelling skills with an eye for hooks, pacing, and performance.
• Highly organized, proactive, and comfortable managing multiple projects in a fast-paced environment.
• Experience with influencer content, social commerce, and D2C support is a plus.